Visual Rhetoric–Wisemann101

00:00 – 00:01

Within the first second we can right the way notice a big white house with the white  picket fence and well maintained green bushes around the house. Also we can see how well the grass is cut on both sides. We can predict that people who live there have a good, high paid steady jobs in order to take care of the house. I would consider themselves as upper mid class. This house appears to stand by itself and not to be surrounded by other houses. We could even conclude that this house was constructed by current customer’s behalf. By looking at the shape of this house we could conclude that it was build fairly recent. The big red front door in the center makes us to look directly at the center of the shot and not wonder around at first. We can see the side walk with a middle age woman moving towards the entrance. She is wearing a post mail worker uniform that suggests that the current time of the day either early morning or mid afternoon on the any day except for Sunday. She is holding something in her hand, something small to deliver.

00:02 – 00:03

In this second we can see a big shot of the woman’s face. She is holding several white envelopes. The angle of the camera is shooting above her head, making us to see her concentrating on some image slightly above her, perhaps in the window. Her face impression appears to be surprising. She perhaps sees something that attracts her attention.

00:03 – 00:06

At this time we looking inside the window from outside point of view. We can see a male’s arm flexing. His arm is fully covered with tattoos. This guy could be a tattoo artist! He also has big muscles which leads to believe he works out and has a very healthy lifestyle. His skin looks young so we could assume he is in his thirties. He is wearing a black tank top, which makes us think that he is plan on staying inside. He also has a long black hair going down up to his waist. He looks like a rock star, so he could be a part of a local singing band. I would assume he played an electronic guitar.

00:06 – 00:10

Within 4 seconds we can see close up the man’s face. His body is going side to side in the dancing matter. He is also moving his mouth and it looks like he is singing. He is looking down below him what makes us think that he is doing what he is doing to show it to someone who is siting on the floor or way shorter than him. It could be some sort of pat, maybe a dog or a kid.


At this second we can see a little girl. She looks like she is about 8 to 11 years old. She also looks like this man, so we could assume his is her father or uncle. She is repeating after him, his dance moves and a song they are singing to each other. She looks very engaged in this playing activity with the guy. She looks very happy.


We finally see them both in the shot. They are standing facing each other and continue on with their dancing. The room looks very clean and colored in pink color. It looks lik the liven room to me. We can see the pink, kids size bicycle on the bottom left. It has to belong to a little girl. She likes to ride it and stay very active.


In this part both a man and a little girl are sitting on the floor. She is holding a plastic keddle toy. She is about to pure some imaginary tea for him and herself. Now it we can clearly assume that both of them are just having a good time playing with each other.

00:27 – 00:34

The screen picture changes to a black screen with #makeamoment writing on it. Now it all comes together that happy moments are in our control, so we could make those moments of happiness. Make happiness be happy.

Visual Rhetoric – CarsonWentz11


0.00 – 0.01 – A blue minivan that is very damaged, with lots of dents, a broken mirror, broken lights, and a tree branch out the rear window, is pulling into a driveway.  A middle-aged women is watering a plant next to the driveway.  The driveway leads to a brown, one-storied house.  The house looks like an average income house.  There are a couple trees behind the house and one in front, with no leaves on them, meaning it is around winter time. The front yard is surrounded by a short wood fence.  There is also a big antenna on top of the house.

0.02-0.03 – The next frame then shows the side of the damaged minivan.  The driver is a female, who looks to be a teenager.  The driver is in the middle of opening her car door.  The middle-aged women, who seems to be her mom, is on the very side of the screen, with her back turned to the camera, and it looks like they are talking to each other.  Behind the minivan there is a giant garage.

0.04-0.05 – The next frame shows just the front of the mom, and it looks like she is looking at the direction of the daughter.  She looks disappointed and mad, and has her arms on her hips.  She is also wearing a coat and a scarf, which is another point that it could be winter.

0.06-0.07 – In this frame, the daughter is standing right outside the minivan’s driving side door.  She is wearing a white shirt with a jean jacket over top.  It seems that she is looking back in the direction of her mom, as if her mom is talking to her.  The camera is closer to the car, so the damage and the scratches on the minivan is much more noticeable.

0.08 – The daughter is still in the same position as the last frame, but her facial expression changes as if she is responding to her mom.  She is also now pointing at something on her car.

0.09 – The next frame goes back to the mom who’s facial expression still looks very disappointed.  She is still holding the watering can in one hand, and her other arm on her hip. It is odd that she has a watering can because all the grass and plants in the background are dead.

0.10- 0.11 – The next frame goes back to the daughter as she still seems to be in discussion with her mom.  She is still pointing at something on the car, and her facial expression looks like she is sad and disappointed.

0.12 – The next frame shows a small white bulldozer, with a big black bucket in front, crash into the the front, opposite side of the minivan.  The bulldozer came from the side with the big garage.  Behind the view of the bulldozer, there is a blue dumpster and white van.

0.13 – The following frame shows the mom again and she looks very surprised.  One of her arms goes up to her chest, and she looks like she is shocked at what she just saw.  She still has the watering pot in her one hand.

0.14-0.16 – The driver of the bulldozer is shown and he is a middle aged male.  He is wearing a black hat and what looks to be work gear.  This gear includes heavy pants and jacket, along with a reflective vest.  The bull dozer is stopped right where it hit the minivan, and the bumper of the minivan is now off.  The man has a phone in his hand and he also looks to be talking to one of the females in the driveway.

0.17-0.19- The frame then changes angle and we can see that the man who is still in the bull dozer is in conversation with the younger female, who is still by the driver’s side door of the minivan.  She has her arms crossed and doesn’t look too happy.  The man still has his phone in his hand.  The front of the minivan is horribly damaged now that the bumper is off too.  In the background the rear of the minivan, there is another large garage across the street with some cars parked in front of it.

0.20 – The next frame then focuses on the teen girl.  She is now looking at her phone.  As she is looking at it, a little smirk is on her face.

0.21 – The following frame goes back to the man in the bull dozer, in which he seems to be looking at the teen girl and has a smile on his face.  He still has the phone in his hand.

0.22 – The next frame stays on the man but now he looks down on his phone, and begins to use it as it looks like he is pressing on the phone screen.

0.23 – 0.26- The words, “Distracted driving is NO JOKE,” enter on a plain black screen.

Visual Rhetoric- Wildwood

End Family Fire

0:00 – 0:02

The video opens up on a cartoon train, one that looks like on a child television show. The camera frame is just the cartoon, so the viewer does not know whether or not the show is the entire video or if it is in fact a television show, even though it shoes a glare. Then on the second of the video, it shows a child, a little boy in pajamas, and what is assumed is his father. His father is wearing boots, jeans and a long-sleeved shirt, meaning he could be going to work or coming from work. It. It does appear to be morning due to the child in pajamas and the sun looks like it is rising. The son could be watching his morning cartoons. The house is clean and well kept, besides the toys on the ground, it appears as a normal middle class suburban household. The couch cushion in on the ground which seems odd, and there is a normal pillow sitting on top of it. Could mean the father slept there last night, or the young boy sits there and watches his morning cartoons.

0:02 – 0:05

Father in a collar shirt, it is in fact daytime because there are windows in the background. Dad is clean shaven and could be headed to work. He startled and started playing with his son as he was watching cartoons. The pillow on the ground indicates some sort of family disfunction. The father could be sleeping on the couch because his significant other and him are going through a rough patch in the relationship. Did not observe any family pictures either on the television stand or hanging up in the dining room. Although the boy seems loved from the affection he is being shown from his father and the endless number of toys he has, no family pictures signifies a sterile house like feel instead of a warm welcoming home.

0:05 – 0:09

The father got off his child, he said goodbye. Father must be preparing for work for the day. Smaller skateboard by the door, probably the boys skateboard. Only one skateboard so more than likely an only child or a much older or younger sibling.

0:09 – 0:12

The boy lays on the floor after his father walks away and seems like he is pondering something. Possibly wanting to ask the father a question, but in reference to what? The father started walking over to the kitchen. Older model residence due to the dark wood accents and trim around windows and doorframes. Two used cups on the counter and two used bowls, meaning they already ate breakfast. Father going over to clean the dishes.

0:12 – 0:16

Father rolling his sleeves up and walking over to the dishes to start cleaning them. Pink flowers in the background on the kitchen table, still look alive and new. Brought them home for his wife who he is currently fighting with in an attempt to make amends. On the table with the dirty dishes, there is a knife within reach of the boy, signifying danger in his young life.

0:16 – 0:19

Little boy asks to play with father’s gun. Little standing by the front door asking the question, clean house with a toy tank by the skateboard. Boy likes guns and likes violence. The boy does not appear to be ready for school even though he is of age, so most likely a weekend or summer. On the right of the screen, on the counter, there is a box of pancake mix. Father made pancakes for breakfast but there are also two bowls on the kitchen counter and no plates. Possibly made the pancakes for his wife while she is still in bed and she still has the dirty dishes still in bed.

0:19 – 0:25

Father and son having a conversation, the father seems surprised by what the boy is saying even though he is standing in the same spot. The camera is close on the boy when he first speaks, as if what he is saying is the whole purpose of the ad, and then when it cuts back onto the boy after the dad, it is a much broader span. The boy then shrugs his shoulders with saying nothing. The broader span signifies it could be a much larger issue being talked about and that it does not only pertain to this single middle class family.

0:25 – 0:30

The father is pouring his glass of coffee but there is another cup next to the coffee machine. He is not pouring it for some reason even though it is being used because it is a clean cup sitting next to the coffee machine.

Visual Rewrite- jokerthefool

Link: Donate to Food Banks


The video opens with the camera looking at the back of a child. A majority of the frame is taken up by the back of his head, and a blue book-bag he’s wearing. His clothing and hair is neat and well kept, suggesting that his family has enough money to buy him clothes. The background is blurry, but the boy appears to be on a sidewalk walking through a neighborhood. Most details can’t be viewed in the background, which suggest one of two things. The more likely of the the two is that the director wanted the focus to be solely on the child. The less likely is that we are seeing the world the way the child does. The world is blurry because he’s not concerned with it, or cannot focus properly. This is less likely because the camera never shifts to a first person perspective or any other angle that suggest we’re viewing things from his point of view. From his book-bag we can tell he is in either elementary or early middle school. The book-bag also tells us that he is either on his way to school, or on his way home.


The view changes while the camera is still blurry. We are still looking at the back of the child’s head, but we are looking slightly to the left, following the gaze of the child. The child’s view is caught by something as he looks to the left. A blurry pipe or fence edge now takes up a majority of the right side of the frame. Possibly suggesting that the child has arrived at some gated, or fenced off area. The boy is now home. The boy just walks into the fenced area without the need of a key, or lifting any type of latch. This type of fence can be found around suburban homes. Also he doesn’t hesitate when he enters the area, suggesting it’s a place he’s familiar with.


A door opens quickly and we see a pair of legs come walking in. The blue jeans and small gray colored shoes suggest that this is the boy from earlier. The camera is now once again focused on the legs of this boy. From the smooth blueish gray tiled floor we can assume he’s in a house. As he closes the door behind him, we catch a glimpse of  the side of the door. We can see paint peeled off of the door. This was intentionally done to create a sense that this house is older. Possibly it could hold some metaphorical weight. Despite how nice things seems, there are some paint peels, some issues going on in the background. This is a bit of a leap in logic and judgement, but an interesting line of thinking of regardless.


The camera panes to a different angle and we see the boy enter the house. The perspective of the camera appears to be from a different room as the boy faces away from the camera still. We have yet to see his face which leads me to believe that this is intentional.  The boy may possibly be sad, or happy, but we have no way of indicating this thus far, which leads me to believe that the directors wants it to have an impact once the boy’s expression is revealed for the first time. From the blurry clock in the background (4: 35 PM)  we can tell this is well after school gets done in most places in the United States. Meaning that he either had a long walk or had something to do at the school. This could be a part of what is effecting his mood, and why we still haven’t seen his face.  The boy is actually framed almost in the center of the frame rather than in the foreground like before. In the foreground, we see a white door on the left and on the right, matching white drawers to an in wall cabinet or storage space. Above that in wall cabinet there is a hand painting of hands, with various colors. Below that is a small bucket filled with colored pencils and other utensils. Suggesting that the boy is artistic, and enjoys drawing. This could be why he came home to later because he was drawing. All these details are present while the boy swings his book-bag off quickly.


The camera zooms in as the boy enters the room, and we can confirm that the boy is in a kitchen. The book-bag lies at his feet. From the checkered pattern floor, the wooden table and chairs, the silver fridge, and silver washing machine we can confirm he’s in a kitchen. His arm is raised towards the fridge so he’s probably attempting to get something to eat or drink. On the wooden table we can partially see what looks like a book and maybe the top to a basket. O n the fridge we see papers hanging up. The wooden table is worn with many chips in the paint. The same is seen in the door and the white cabinets. Suggesting that either the family isn’t very well off, or that the house is old. The fridge opens slowly and almost nothing is in the fridge, save a few sauce cans and Tupper ware containers. We still haven’t seen the boy’s face, his gaze doesn’t leave the empty fridge for a solid moment. He is obviously internalizing about this and feels some type of way about it.


The camera pans between the crack between the door of the fridge and the fridge, and for the first time we are able to see the boys face. He looks into the fridge with a very sad or neutral expression. This could explain why he’s been looking into the fridge for so long. He’s possibly searching for food, and hoped there would be food, but there is none. This could also explain why earlier the scenes were so blurry. Once again it is possible that the scenes were blurry because we the boy was unable to focus which is a symptom of people who haven’t eaten. On the fridge we see a blurry drawing which confirms that the boy likes to draw, but he doesn’t seem to be paying attention to that.


The camera pans out and we are able to see the full frontal view of the fridge. The fridge still has almost nothing in it, but now in frame are a few condiments. On the left side of the fridge we see another picture of a family. it is crudely drawn but this gives insight into the boys age, he is obviously in elementary school rather than middle school. The family looks happy as the male figure waves, while the female figure holds the hand of the smaller figure in the picture. There then appears to be an animal all the way on the end suggesting he has, or had a pet of some kind. The male figure is waving despite the female figure extending a hand  towards him. This could be used to infer that maybe the Dad is no longer present in the life of the boy. This could explain why he doesn’t have food in the fridge, and has to walk a long walk home from school. His mother has to work long days just to meet ends meet, so she’s unable to pick him up and can barely provide food. Nonetheless, this boy isn’t eating right now, and that made him visibly distraught.


There’s a small cut in time as there is now a chair beside the fridge and the boy is climbing it. It’s obvious that the boy moved the chair himself but that was left out of the footage. He appears to be climbing it to get to a higher up cabinet or shelf. This once again establishes that he is young and not very tall, meaning he’s in elementary school. The climb is quick which suggest this is something he use to doing. He is possibly checking a pantry for food after seeing an empty fridge.


The boy opens a cabinet and it is immediately confirmed that he is searching for food. Sadly, he is met with an equally empty pantry, spare a few canned goods, and Tupper ware container full of flower. Despite there being “some” food in the pantry and fridge, its obvious that this food is not easily accessible for a child, and is essentially inedible. It’s not likely that most elementary schools students know how to work a can opener, and if they do its very unlikely that they know how to cook whatever is in the can. All of this is suggesting that the boy has nothing to eat, and has no means of getting food for himself.


The camera then cuts to the boys face again. This is the first time the camera has directly looked at the boys face the entire video. He has the same forlorn/neutral expression he had before. These cuts to the boys face were intentional by the director because they wanted the audience to see the disappointment, sadness, or lost look on the boy’s face as he faced with no food. This is meant to stir up emotion as we have been watching this boy scavenge his own for food.



The boy then gets off the chair and walks out of the room with his hands in his pockets. With a clearly defeated look upon his face, he’s given up trying to find food. The same look is on his face as he exits the kitchen. The camera then cuts back the same view it had when the boy entered the kitchen in the beginning. This time as he leaves we are able to see his face the entire time. Once again I believe this was an intentional decision to have the audience see his face for this entire sequence. Its meant to draw up emotions of pity and sadness for the child because he can’t eat. We see his art on the fridge in the background and his hand painting in the foreground, which adds to the sense that he is innocent, young, and doesn’t deserve to go hungry. He simply wants to eat, and we the audience can immediately identify with that basic human need.


The video then cuts to a well dressed woman facing the camera and speaking. She is obviously addressing us, the audience. It most likely has to do with the situation that was just saw with the boy. She has a stern look on her face which indicates she’s speaking about something quite important and serious.


The video closes with the Feeding America logo and a link to their website. The woman before was most likely issuing a call to action about children going hungry, and then we, the audience, are presented with the tools to make sure that no child goes hungry.



Visual Rhetoric – D2Forsaken

The Future Is Voting | Get Out The Vote 2018

0:01- Opens up with a scene of the lower half of a women walking on the beach along the water during a sunset.

0:02-0:04- Shows the face of the women on the beach and the sun behind her blinding the viewer watching. On the screen it shows “WE KNOW THE STAKES” showing how we know what we need to do.

0:05-0:08- The words “FREE SPEECH,” “IMMIGRATION,” HEALTH CARE,” “ECONOMY,” “SECURITY,” “TAXES,” “WOMEN’S RIGHTS,” “LIBERTY,” EQUALITY,” all shown on the screen. They are shown in the color scheme of red white and blue to represent the US and what it means to be a US Citizen.

0:09- The word “THE FUTURE IS VOTING” shows on screen in black and white. It might represent that people are voting already for a “better” future and it is our turn to vote for the future.

0:12- The date November 6th shows up on the screen again with the color scheme of the American Flag. This might represent when the time is coming to vote for a “better” future

Visual Rhetoric – WaywardSundial

0:01-Opens with text in the center of the screen saying “Want to help in the aftermath of a hurricane?” with a gray background. The only thing that was in the frame was a folded dollar bill in the shape of a heart. Due to the money being the only physical object in the frame along with the text, it can be assumed that perhaps it is a donation ad? The heart shape could signify the “love” or caring of people that would donate money for relief efforts. Perhaps they want to “pull at the heart strings” of people in order to get them to donate to their specific cause, as the heart does have a ribbon that could be pulled.

0:04- The dollar heart unfolds to show the fully unfurled bill with no crinkles whatsoever. It may be that it was reversed in filming. As it unfurled, more text appeared saying “Together, you and I can really help.”, addressing the viewer directly. This scene also leads to the bill being folded once more.

0:09- The bill transforms, seemingly from stop motion photography, into a shape of either a bed or a car. It is unclear, as it even somewhat looks like a “flying car” with wings on the side and a spoiler in the back in the shape of generic flying futuristic vehicles. In my opinion I believe that they made this shape vague on purpose, in order to allow the largest amount of viewers to interpret it in whatever way they want. There is also text that says “I am fast and versatile.” maybe it definitely is a vehicle of some sorts, although that is vague in itself. This brings to mind what the ad is still about, in regards to this origami.

0:10- it unfolds once more and turns into the shape of a stethoscope, and then into a regular rectangular shape. It is also important to note that so far the background has not changed and has remained a grayish color with no additional objects or words.

0:14- Text saying “I can be whatever is needed.” The rectangular shape turns into a nail in the rectangle with a hammer appearing hammering it in. Perhaps this is significant to show that the money donated will go to rebuilding things, as that is what hammering a nail could signify.

0:16- The rectangular shape turns into a house, with the words “to help you provide important relief when its most critical.” This puts the viewer in the position of power so to speak as it tells of how the person donating has to ability to provide relief to whatever the donator deems necessary. Although this is a nice concept, it may not always turn out the way the donator wants as any donations usually end up in a giant pool where it is distrbuted from there, unless there is a very specific delivery system where every dollar goes to a very specific place with a very different system for normal donation systems. The specifics is yet to be explained, and it doesn’t provide much information on this so far. With the house and this text it could be said that maybe one would want to donate to help houses that suffered a natural disaster, although there isn’t much to prove that.

0:23- The bill unfolds, turning into a origami hand with text that says “if you want to lend a hand, I can help you reach out and truly touch lives.” This seems obvious as “touching” with the imagery of a hand are very much in the same category, so it may lead one to think of their own hand personally helping lives. This gives the ad a humanization factor, as before now there were no dollar bills in the shape of human body parts, aside from the personification of a heart, albeit it being the love type of heart and not the anatomically correct human heart. The text brings to mind, who is this “I” character? Who is the person that will help us reach out so that we may touch lives? There are many unclear elements to this ad so far, although the general message is quite clear; if you donate money, even a dollar bill as so overly imposed on the viewer, then it can help people in need.

0:26- The ad fades to black with bold white letters saying “EVEN A SMALL DONATION CAN MAKE A BIG DIFFERENCE.” This summarizes the entire ad, especially the whole theme of the dollar transforming into a tool of imagery that guides a viewers mind, that even a dollar donation is still something that can benefit relief efforts. Of what, it was not clear besides in the title as nothing throughout the video suggests anything about relief from hurricanes. There also is a link to the donation link; the only clue in the video that this in fact talks about a hurricane relief website.


Visual Rhetoric v1.5- KinGGkunta

0:00- 0:02

Within this span, The ad begins with an animated train coming out a tunnel. This suggest that it may be from a tv, then the camera zooms out to prove our suspicions.  We can tell this is a happy middle class by the natural colors the video is shot in. The deliberate placement of the young child in the room suggests that the boy is very young and playful. The messiness of the living room can also suggest the young boy was the culprit. Also, the setup of the room alongside the interaction between the dad and the boy suggests the laid-back attitude of the family.

0:02- 0:05

We see the father tickling the child. The smile on the face of both the father and boy suggests the deep happiness dwelling within the family.

0:09- 0:10

In this frame, the boy looks up at the ceiling as if he was bored or thinking of something, at this point we can see the mischieve in the young child’s face. A face that most young children have when boredom sticks.

0:10- 0:12

We see utensils all over the place, and a half drank glass of water, and this suggests the family might be sloppy. Also, a kitchen knife is improperly stored on the counter table. The camera is specifically focused on the placement of the knife, glass of water, and bowl- Very careless of adults. This may be a form of a metaphor purposely displayed by the creator of the ad. That a utensil such a knife could easily be placed next to a glass of water, which is easy for a child to reach. also, we see the father walk pass it without taking a second look.

0:12- 0:15

Within this span, the camera goes from the dad to the boy, with the dad facing the kid like he was having a conversation with the boy. The dad also folds his sleeve up while standing in front of the sink. We can conclude the dad was about to do the dishes or wash his hand. We also see the boy standing in the center of the room, with all focus and attention drawn to the child.  The placement of the boy in this frame compels us to think of the position of the knife, and how easy it is for the child to reach it.