Within this span, The ad begins with an animated train coming out a tunnel. This suggests that it may be from a tv, then the camera zooms out to prove our suspicions. We can tell this is a happy middle class by the natural colors the video is shot in. The deliberate placement of the young child in the middle of the room suggests that the boy is very young and playful. The messiness of the living room can also suggest the young boy was the culprit. Also, the setup of the room alongside the interaction between the dad and the boy suggests the laid-back attitude of the family. We see the father walk up to the boy and tickle him as he lays on the floor. The center table slightly shifted to the left in front of the couch. and the tv to the far right.
We see the father tickling the child. The smile on the face of both the father and boy suggests the deep happiness dwelling within the family.
In this frame, the boy looks up at the ceiling as if he was bored or thinking of something, at this point we can see the mischieve in the young child’s face. A face that most young children have when boredom sticks. We also see the bottom of what seems to be a door, and next to it is a skateboard lying adjacent to a cabinet set on the floor.
We see utensils, and a half drank glass of water over the counter, and this suggests the family might be sloppy. Also, a kitchen knife is improperly stored on the counter table. The camera is specifically focused on the placement of the knife, glass of water, and bowl- Very careless of adults. This may be a form of a metaphor purposely displayed by the creator of the ad. That a utensil such a knife could easily be placed next to a glass of water, which is easy for a child to reach. also, we see the father walk pass it without taking a second look.
Within this span, the camera goes from the dad to the boy, with the dad facing the kid like he was having a conversation with the boy. The dad also folds his sleeve up while standing in front of the sink. We can conclude the dad was about to do the dishes or wash his hand. We also see the boy standing in the center of the room, with all focus and attention drawn to the child. The placement of the boy in this frame compels us to think of the position of the knife, and how easy it is for the child to reach it.