Visual Rhetoric Rewrite – eaglessb52

At 0:01 we are presented with a young adult around the age of 20. He is texting  with both hands on his phone (presumably an iPhone). He is wearing a white watch of some sort. It is the middle of the day and the weather is completely clear. There isn’t a cloud in the sky. It appears to be around late spring given the male’s wardrobe and the green leaves on the flora surrounding him The neighborhood looks to be an upper middle class suburban area. Most cars lining up and down the street appear to be pickup trucks.

At 0:03 the camera pans out from the first male from the previous paragraph, we are introduced to some more character who is a director of some sorts, with one of those cones that are stereotypical for directors plus some camera equipment. A cameraman also slides into our view

At 0:05 as the production crew slides out of view, three girls who seem to be rehearsing for their performance appear as the boy and the camera slide along. The colors of the girls’ dresses match the ones on a traffic light (Red, yellow, green). Some more production equipment including props (a large traffic light), lights, a film reel. There also is a snack and refreshment table that comes into view. Given this information we can assume it is the back of a set. Since there is a man eating a sandwich of some sorts I believe. We are lead to believe that this is the back of the set for a large scale distracted driving commercial given the usage of the traffic light colors and props.

At 0:08 the boy from the beginning bumps into the trio of girls. The girls bump into a man by the snack table who flies back, albeit rather comedically. The table gives out from the man and he falls right through. The girls turn to face the man who is lying on the ground. The boy acts like nothing happened. and starts to walk into the short shrubbery and onto the lawn. There looks to be a back piece for some scenery on the right side of the screen which is on the right side of the screen for only a second.

At 0:09 the man fell launches an apple he must’ve been holding at clocks in at 90 miles an hour right to the side of a mans head. The man dropped all of the things he was holding and bends over in pain. The camera follows the apple as it flies through the air,

At 0:11 as the items from the guy’s hands fall onto a plank that launches a bottle of soda into the air much like the apple from the previous few seconds. The camera follows the soda much like it did the apple.

At 0:14 the bottle lands perfectly on the ground by some miracle. But the rapid increase in pressure caused the contents to shoot up and damage a man in a beanie’s computer. The man also looks away to the distance as if something happened worse than what happened to his computer. The computer must’ve been controlling something, either lights, special effects, etc. but whatever it controlled isn’t in view.


These next few things happen rapidly within the span of around two seconds. First the computer man blames the cameraman for the coke shooting up and damaging his computer so he does the reasonable thing, throw the computer at him. Also we see the texting boy and two of the three girls from 0:05 who both seem to be suffering leg injuries. The yellow dress girl is in crutches. Also that panel of the background scene covers this up within 2 seconds. The panel is shown to be some sunset scene of a city.

At 0:18 computer guy and camera guy are in a full out brawl now, ruining the background. They also seem to knock down the person who’s perspective we’re seeing this from.

At 0:21 the boy is center frame, right in the middle of the ruined back piece. He finally lifts up his head from his phone. He finally realizes all of the destruction he caused. Also the phrase “Life is full of DISTRACTIONS.” appears on the screen as well.

At 0:22 the screen fades to black as we are left with the boy looking at us, the viewer. Also the sentence, “Don’t let them happen behind the wheel. ” is center screen in big impact font. As if it wasn’t clear enough, we get the clarification that this calamity was intended to be a video about distracted driving, more specifically texting while driving, and how fast things can happen when you take your eyes away from the road. It also subliminally shows how many people are affected by the actions of one person.

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