Visual Rhetoric- Wildwood

End Family Fire

0:00 – 0:02

The video opens up on a cartoon train, one that looks like on a child television show. The camera frame is just the cartoon, so the viewer does not know whether or not the show is the entire video or if it is in fact a television show, even though it shoes a glare. Then on the second of the video, it shows a child, a little boy in pajamas, and what is assumed is his father. His father is wearing boots, jeans and a long-sleeved shirt, meaning he could be going to work or coming from work. It. It does appear to be morning due to the child in pajamas and the sun looks like it is rising. The son could be watching his morning cartoons. The house is clean and well kept, besides the toys on the ground, it appears as a normal middle class suburban household. The couch cushion in on the ground which seems odd, and there is a normal pillow sitting on top of it. Could mean the father slept there last night, or the young boy sits there and watches his morning cartoons.

0:02 – 0:05

Father in a collar shirt, it is in fact daytime because there are windows in the background. Dad is clean shaven and could be headed to work. He startled and started playing with his son as he was watching cartoons. The pillow on the ground indicates some sort of family disfunction. The father could be sleeping on the couch because his significant other and him are going through a rough patch in the relationship. Did not observe any family pictures either on the television stand or hanging up in the dining room. Although the boy seems loved from the affection he is being shown from his father and the endless number of toys he has, no family pictures signifies a sterile house like feel instead of a warm welcoming home.

0:05 – 0:09

The father got off his child, he said goodbye. Father must be preparing for work for the day. Smaller skateboard by the door, probably the boys skateboard. Only one skateboard so more than likely an only child or a much older or younger sibling.

0:09 – 0:12

The boy lays on the floor after his father walks away and seems like he is pondering something. Possibly wanting to ask the father a question, but in reference to what? The father started walking over to the kitchen. Older model residence due to the dark wood accents and trim around windows and doorframes. Two used cups on the counter and two used bowls, meaning they already ate breakfast. Father going over to clean the dishes.

0:12 – 0:16

Father rolling his sleeves up and walking over to the dishes to start cleaning them. Pink flowers in the background on the kitchen table, still look alive and new. Brought them home for his wife who he is currently fighting with in an attempt to make amends. On the table with the dirty dishes, there is a knife within reach of the boy, signifying danger in his young life.

0:16 – 0:19

Little boy asks to play with father’s gun. Little standing by the front door asking the question, clean house with a toy tank by the skateboard. Boy likes guns and likes violence. The boy does not appear to be ready for school even though he is of age, so most likely a weekend or summer. On the right of the screen, on the counter, there is a box of pancake mix. Father made pancakes for breakfast but there are also two bowls on the kitchen counter and no plates. Possibly made the pancakes for his wife while she is still in bed and she still has the dirty dishes still in bed.

0:19 – 0:25

Father and son having a conversation, the father seems surprised by what the boy is saying even though he is standing in the same spot. The camera is close on the boy when he first speaks, as if what he is saying is the whole purpose of the ad, and then when it cuts back onto the boy after the dad, it is a much broader span. The boy then shrugs his shoulders with saying nothing. The broader span signifies it could be a much larger issue being talked about and that it does not only pertain to this single middle class family.

0:25 – 0:30

The father is pouring his glass of coffee but there is another cup next to the coffee machine. He is not pouring it for some reason even though it is being used because it is a clean cup sitting next to the coffee machine.

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