Visual Rhetoric- beachgirl6


A car is driving down the road very late at night. It seems to be a highway or a main road, as there is grass on the side of the road. The sky is pitch black. No other car is in sight. The light being provided is from the brake lights and headlights of the car, which shows the road.


There is now a front view of the car driving down the road. It is on a highway, so it is going quite fast. It is still pitch-black outside, with the only light coming from the car’s headlights. All of a sudden, a person appears. The only part of the person visible is their lower body. They are walking out from the side of the road, about to step on the actual pavement.

The view now changes as if the viewer is in the driver’s seat. There are still no other cars in sight. There is a yellow line with yellow dashes on the road, which means cars can come from both directions. The car’s headlights provide light to show that the human is now in the middle of the road, right in the car’s path. The person is a guy looking down, his arms out in front of him, not realizing there is a car.  He is dressed in casual clothes such as a long sleeve shirt, a pair of long pants, and white sneakers.


The view is on the side again, with the guy on the left and the car on the right. The car comes to complete stop so that it doesn’t hit the guy. He is still looking down while he is walking, and it appears that he is holding something in his hands.


The object is now clear and that It is a phone is the guy’s hands. In the background, the light coming from the headlight is out of focus, so that the boy is the center of attention.


The boy now looks up from his phone and looks at the car. His hands are still out In front of him holding his phone is both of his hands. He seems to be around 17 years old. He is wearing a brown shirt, a sweatshirt, and a hooded jacket, and jeans. His facial expressions seem neutral, as he isn’t sacred. Perhaps he is confused why the car is right there in front of him.


The driver and passenger in the car are deer. They are just staring straight ahead at the guy.. The lights of the car are still on. The antlers of the deer stick out from the top of the car, as if there is a sun roof that is open on the car. The lights inside the car are on as well.


The boy is still staring at the car. He still has a straight face, as there seems to be no emotion of or shock.

He starts running across the road very fast. The car still isn’t moving. He keeps running until he is at the other side of the road.


The view is very up close and personal to the two deer in the car. The deer in the passenger seat turns to look at the deer in the driver’s seat. Both deer to shake their heads back and forth as they seem annoyed, probably because they are mad at the boy texting in the middle of the road.


There are now three more people that run into the road, the same place where the first guy appeared. They are running with their knees are up high, trying to copy some sort of startled animal running. There is one boy and two girls, and all three of them are dressed in very casual clothes like the first guy, like jeans, sweatshirts, and sneakers. The car on the road is still stopped but turned on, as the brake lights are on. The people are running to the other side of the road where the first guy went. They also all have phones in their hands and are looking down at them while they are running.


The frame starts to fade away, but the group of people running to the other side of the road. They are now at the shoulder of the road. Text pops us in a white, simple font that reads “Don’t text when on the road.”

Once the people are on the shoulder of the road, the car starts to drive off. The text starts to fade away. The only light that is provided is from the car’s headlights and brake lights, as well as from the phones of the three people.


The group of people are now off the road, and the car starts to drive. It is driving at a slower speed than the beginning of the clip, probably to show that the deer are being more careful driving away. The last thing seen as scene fades away into a black screen is the car driving away. Text pops up that reads “It’s not safe for deer…”then right after, “or humans.” This is to show that both animals and people can be injured by texting and driving, and that the bad action can lead to serious consequences.


A black screen appears with the website “” as well are the names of companies that help prevent texting and driving. Besides this text, the other graphic Is yellow dashed lines in the center of a screen, just like yellow dashed lines on a road. They are moving to act as someone is driving on a road.

One thought on “Visual Rhetoric- beachgirl6”

  1. Hey, Beachgirl. I haven’t watched your video, and I don’t plan to just yet. Instead, I’ll just react as any reader might who is trying to visualize your video from your description.

    I’m curious how “grass on the side of the road” indicates a highway or main road. Do you mean “as opposed to buildings, houses, sidewalks”? Do you mean empty fields along a highway? We assume you mean there are no streetlights in view. But maybe not. The “sky” could be pitch black even if lights were present. We can’t tell from which angle the car is seen. Is it headed toward us or away? Or do we see both? I imagine if we’re following the car we could see the brake lights and the road ahead illuminated by the headlights, but I shouldn’t have to surmise details you could share.

    I fully admit I’m being ludicrously demanding here, BeachGirl, but the point of the task is to report on every detail that contributes to the overall impression being promoted by the director when setting the visual scene.

    A car driving down an open road beneath a pitch black sky could be menacing. Do we sense menace in these opening seconds? Or is the scene benign? Is the car traveling at a safe speed? Does it swerve or deviate in the seconds we see it? Is the camera moving to follow the car? Or does the car travel past a stationary camera?

    In one case, we’re meant to imagine that we too are in a car traveling down that road. In the other, we might be in a cruiser hiding alongside the road waiting to catch speeders.

    Again, neither may be crucial, but as viewers we’re making these judgments on the fly; they contribute to how well or how poorly the director communicates. If we’re misled by the first few seconds, we feel confused, or even betrayed, by the disparity of what comes later, which can spoil the effect of everything that follows.

    Glancing ahead at the 3-5 second description, I see you do mention the change in camera angle. The switch from rear view to front view is probably crucial. At first, we’re the driver. Now, from the front, we’re a pedestrian in the path of the speeding car.

    You don’t mention the emotional impact of this change of perspective, but it’s no doubt an important choice of the director. Your “all of a sudden” also likely means the driver is as surprised as we are to see someone in front of the car.

    Just those few details indicate the danger of the encounter, some of which was probably evident in the first 2 seconds. See if you can inject a bit of that decision-making process into your first two descriptions.

    I’d appreciate your reaction to the feedback loop, BeachGirl. Then, if you wish, you can revise this post and update it. Please don’t create a new post. I’ll be delighted to review your updates and continue the conversation if you put the post back into the Feedback Please category.


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