Visual Rhetoric- muggastackz





0:01- The clip starts off in the daytime as a Caucasian hand turns on the car. The person turns the key clockwise to start the engine of the vehicle.

0:02-0:03- As the hand finishes turning the key until the car starts, the scene flips to home footage of a Caucasian baby girl laying on her back showing a smile as the camera continues to the next scene.

0:04-0:05- A message pops up on the iPhone screen from Kenzie on Friday, March 6 at 6:24  as.king “Wanna hang out tonight.” When looking at the image, looks like the phone is placed the ashtray.

0:06-0:07- As the iMessage fades out, another home footage of a six or seven-year-old little girl opening up gifts on Christmas morning. She shows whoever is behind the camera that she is excited about the gifts that she received for Christmas.

0:08-0:09- The video shows that she is about to grab the phone to look at the text or respond to her friend’s text before she starts driving.

0:11-0:12- A happy teenage girl with ginger hair is playing the cello while her music teacher plays the piano.

0:15-0:16- As the teenager begins to drive, she begins to look at her phone and also look at the road. She is in driving through her neighborhood focusing on both the road and the text.

0:17 -It’s graduation day! A beautiful day outside and the same happy girl smiling with her cap and gown. She is pleased while her family is taking pictures in her backyard.

0:18-0:19- The scene is back to the young teenager driving. As she looks down at her phone, she looks up, and she gasps in shock. A black screen comes up saying ” Don’t end your life with a text.”

0:20-0:30- The black screen continues to stay up as another phrase pops up. The phrase says, ” Drive distraction-free.” The website pops up along with organizations that helped with the no texting ad.


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