The Visual Rhetoric- p1nk123456

Visual Analysis of One Second of Video



These scene takes place outside of a nice house in a seemingly nice suburban neighborhood. It is a new, middle class neighborhood with houses that are close together; they are nicely detailed. The house is on an incline. The weather is nice and sunny as if it was the morning.


There is a little girl riding in a black toy car on the grass in front of the house. The toy car is most likely a Jeep. The front door is opened and she is on the front lawn so we know that someone is watching the girl since she is in a vehicle close to the road. There is also a nice red SUV parked in the driveway without a license plate. The person who drove the car last backed the car into the driveway all the way to the garage. It makes it easier to drive out of the driveway. It also keeps the car off of the decline.


The video zooms into a young, teenage girl of the age of 17 or 18. She is texting on her phone while she is walking outside of her front door. She turns right towards her driveway.

The camera points towards the little girl, assumed to be the younger sister. The older sister reaches her hand down, looks as if she wants to give her sister a high five.


The teenager had her handout for a high five so we can believe that she is a nice older sister and a possible role model. She gives her sister a fie and after the high five, the little girl drives out of the shot in her toy car. The older sister continues walking towards the driveway.


As the teenager walks to the car, a woman who can be assumed to be her mom also walks outside. She is saying something to her daughter before she enters the car. Possibly a warning or telling her something to remember. The woman looks happy.


We watch the teenager enter and sit in the car. The camera goes back to the mother who states something to her daughter while putting her hand onto her chest. Possibly still reminding her to do something.


The camera goes back to the daughter who is responding to her mom while closing the driver’s door.


We watch as the driver puts her cellphone into the glove compartment in the car. I am guessing that her mom reminded her to put her cellphone away and out of reach.


She then proceeds to fix her rear view mirror. We can believe that she has been practicing driving and knowns how to be safe and responsible.


Her mother then says one last thing, possibly a goodbye then the teenagers slowly drives out of the driveway.


The mother watches her daughter drive away and places her hands on her hips. The younger daughter drives back onto the grass with her toy car.


The camera the angles directly onto the younger daughter. She states something that is probably exhausive or sarcastic in a kid way. And her mother remarks something back in a lighthearted manner.


The camera points towards the little girl while she smiles and laughs towards her mother. She smiles down at her fake iPhone while still sitting the toy car.

The camera goes to a side angle of the girl. She is raising her phone to her eye level. She is still in the car. She proceeds to throw the phone behind her out of the side of the car. We can watch as it hits the grass and she drives off in the toy car.

The message is conveyed that we should not use our phone and drive at the same time.


I just realized that this video is longer than 30 seconds. But the point was that texting and driving is no good when you can just pay attention to the road.

One thought on “The Visual Rhetoric- p1nk123456”

  1. Nothing you’ve said is wrong, Pink, but let’s look at a second together and see if you’ve left anything out. Remember, readers should be able to visualize the scene as if they were looking at it.

    The scene takes place outside of a nice house in a seemingly nice neighborhood on an overcast day with even light. Time of day is uncertain, but shadows are overhead, so most likely midday.

    We’re looking at the front of the house, which is a detached two-story home with tasteful pale blue siding, shutters, and a partial brick front below the covered entry. The entry is not a raised porch. We could walk from the driveway across the sidewalk and through the front door without a step up, so inexpensive construction. We could also run from the house to the yard without falling down steps.

    We see the house next door as well, so we know the houses are close but not too close. The yards are generous but not over-large. Siding colors are muted but not all white or beige. A neighborhood with a little bit of personality. A new neighborhood with small young trees and shrubs that are no more than a few years old.

    We see the closed front door beneath the porch and six windows facing the front yard and, presumably, the street. Though we can’t see it, we’re aware of the street in the opening shot. The camera angle makes us look up at the house, which is on an incline above street-level. The yard and the driveway slope down to the street. A red sedan or sport utility vehicle is parked in the driveway. Oddly, it was backed in to the driveway so that it faces the street instead of the attached garage. Someone had to back uphill to put it here. Its brand plate has been obscured so we’re not supposed to think about who makes the car. Obviously this is not a car commercial. So what’s the product?

    The car would roll downhill unless it’s in park or the parking brake is on. A dark-haired child, perhaps 6 or 7, is “driving” a toy car, maybe a Jeep, in the front yard, on the grass, headed toward the house. He or she is facing away from the camera so we can’t see facial expressions. The two cars are headed in opposite directions.

    Crucially, the car is moving uphill, toward the house, away from the street. Otherwise, our immediate reaction would be fear, that the child might drive a toy car dangerously into the street.

    Also crucially, during the first second, we see the front door opening and an adult figure appearing in the opening door. Any fear we might have had for the child evaporates. The child has been observed playing in the yard, observant adults are present and paying attention.

    Granted, some of those details might turn out to be irrelevant. I don’t know; I haven’t watched the video. But those details register on our unconscious, framing an argument for us. They should be noted.


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