Visual Rhetoric – Chemia

Give Someone A Home | Adoption from Foster Care | Ad Council

0:00 – 0:01

It is a cartoon. The morning in the city inspires melancholy. The dark grey sky illustrates feelings of loneliness and isolation. There is a young girl, sitting in a bench placed in a public place, wearing a light green scarf, a dark green long sleeve shirt, pink leggings, and a brown pair of boots. She is lying on her brown suitcase and some of her straight hair lays on her face while her eyes are closed. It looks like she is around thirteen years old. The girl appears to be all by herself, otherwise, I wonder where her parents are. For a moment, she looks up to the sky like if she was begging God for help. Her facial expression indicates that she is going through an unfortunate situation, one that causes her sadness and distress.


The laces of her boots are untied, she is probably tired of walking around and she doesn’t want her boots to be too tight. She turns her body towards her suitcase and holds it like if she is going somewhere. It gives me the impression that maybe she was sitting on that bench waiting for someone to pick her up.

0:03 – 0:06

The fact that the girl wrinkles her forehead and closes her eyes demonstrates that she makes a great effort to lift her suitcase. At first, I thought that the suitcase was heavy for her to lift it. Then, I realized that my notion misled me. She is not leaving! Her angriness took her to throw the suitcase away to the filthy street. It seems that the suitcase is all she has, there is no place for her to go. That is why the atmosphere looks dull, because it acts as a mirror of her miserable life. The purpose of the setting might be to illustrate that her life is like a city without inhibitors. It has always been about her without anyone to rely on.  She is still sitting on the bench but this time she puts her arms around her right leg and inclines her head toward her right foot. She is clearly in desperate need of company.

0:07 – 0:09

Suddenly, the sun rises as a dark skin female and a white male come up from the suitcase.Everything is colorful now, you can see how the green plants and the blue sky completely vanishes the melancholic environment. The three of them hugged, which might be a symbolic way to communicate the audience that being surrounded by people who love you is a treasure.

0:10 – 0:13

A huge heart appears on the entire screen for a few seconds before it was transformed into an egg. This radical transformation might be a representation of home. The people in the scene are spending time together in a beautiful and clean kitchen. It is assumed that the adults that randomly appeared from the suitcase are the ones who own the house. In the background, the girl and the male have huge smiles on their faces while it is concluded that the woman is cooking breakfast. They look like a family spending time together and creating enjoyable memories.


There is fire and steam coming from the pan in which the eggs were cooking. Their facial expressions and reactions shows that they are scare of what is happening. The immediate reaction of the man was to protect the girl by pushing her away from the fire. A day before, she had no one to look after her. Today, she has people who care about her and have the will to protect her from anything that put her in danger.

0:19 – 0:20

The same three people are in a trip now surrounded by multiple trees and mountains. They are under innumerous stars that embellish the dark sky. There is an enormous tent and, unexpectedly, a huge bear behind them. They look extremely afraid of the bear that their reaction is to hug each other. Is this a way to convey the message that union is important when facing obstacles? The girl’s suitcase seems to be her life companion because she takes it with her everywhere she goes.


The girl is wearing pajamas and half of her body is covered by a blanket. This gives the impression that the adults that came from her suitcase adopted her. It seems that the girl that was alone in the streets at the beginning of the video has her own bedroom now. She has more than a suitcase now, she has people who seem to love her and care about her.


The girl is sleeping while the woman relies her right hand on her husband’s chest, this might indicate that they feel happy for having the girl under their roof. There is also a cat sleeping in her suitcase. Literally, there is not a second in which the suitcase disappears from the video. As it was said before, the suitcase might be the girl’s life companion. It was everything she had until one day those amazing people came into her life to make her part of their family.


A message appears on the screen: “You don’t have to be perfect to be a perfect parent”. Now, everything makes sense. The whole purpose of displaying scenes in which they were facing obstacles is to convince the audience that family is not about perfection, it is about affection. The entire video might be designed to persuade people to adopt children who don’t have a home or anyone to rely on.

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